Scope of Digital Marketing in India in 2022

The Future Scope of Digital Marketing in India in 2022 – Career, Jobs, and Salary


Nowadays, everyone is online, especially on social media. Moreover, with affordable access to smartphones and internet data, internet users have increased exponentially.


With internet presence becoming the new normal, businesses are going digital to market themselves. Nearly 3.2 billion searches are made on Google every single day. Out of those 3.2 billion searches, how many are for your business? And that’s the question to ask, right. While adjusting the shift to digital, the biggest challenge they face is maintaining the right balance of goodwill and innovation.


So is there a way out to maintain balance? Yes, Digital marketing gets you the best of both.

An even bigger question is- 


What is the need and scope of digital marketing in India in 2022? This blog discusses all the relevant topics of digital marketing future scope and tries to solve your digital marketing related questions, doubts and queries. 


We will understand what digital marketing is? Its importance in expanding businesses and the bright future and career in the same. 


We have collected some overwhelming stats and data to make you aware of- why digital marketing matters so much in today’s world—also the immense importance of digital marketing and its future scope.


What is the growth rate of digital marketing?

In 2020, the market size of the digital advertising industry across India was around 199 billion Indian rupees. Now it has gone up to 266 billion Indian rupees in 2021, a whopping surge of 67 billion.

  • Each second, Google gets over 77,000 searches. 72% of online marketers think high-quality content creation is the most effective SEO tactic.
  • There are 3.2 billion social media users, and they spend an average of 142 minutes every day on social media. 
  • 33% of marketers use paid advertising to increase brand awareness, while 68% of marketers say paid advertising is essential. 
  • YouTube is the 4th most used social media platform, while 88% of marketers plan to invest in video marketing. 
  • Over 80% of accounts on Instagram follow at least one business.
  • Each day, 18% of searches done on mobile devices lead to a sale. 
  • 92% of marketing agencies are investing more into marketing automation integration.


The market size of the digital advertising industry in India from 2011 to 2020, with estimates until 2024 


Digital advertising revenue of leading online companies 2012-2020

Source: Statista



What is Digital Marketing?


“Digital marketing is the act of selling products and services through channels such as social media, SEO, email, and mobile apps. Any form of marketing that involves electronic devices.” – Neil Patel


Digital marketing is also called online marketing. It involves advertising through digital channels—for instance, search engines, websites, social media, email, and mobile apps. Companies use digital marketing to promote and market goods, services, and brands.


In addition, brands use digital marketing channels to connect with potential customers.

Businesses want Digital Marketing to connect with their 

  • Potential customers on a global level
  • Engage with them
  • Create brand awareness
  • Sell and promote products/services at affordable prices.
  • Earn higher ROI 

“Digital is at the core of everything in marketing today—it has gone from ‘one of the things marketing does’ to ‘THE thing that marketing does.'”

– Sanjay Dholakia, Former Chief Marketing Officer, Marketo 



Types of Digital Marketing

Digital Marketing is a broader concept. It encompasses a wide variety of marketing tactics to reach consumers online. Digital marketing can be broken into seven major categories: 

  • Search Engine Optimization: is the strategy to rank #1 on search engines. The SEO best practices and strategies can help your websites to rank top on google.
  • Paid Advertising or Pay-per-Click: Businesses pay for each impression on their ads. Pay-per-click involves paying when someone clicks on your advertisement. 
  • Social Media Marketing: Post content on social media platforms to build brand awareness and generate leads or sales. For example, Facebook, Twitter, or Instagram. 
  • Content Marketing: is creating and marketing relevant and unique content to attract the audience and increase engagement.
  • Email Marketing: involves sending a set of emails to potential customers over a predetermined timeframe. It helps sell a new product, or services like webinars, courses, etc., to build brand recognition. 
  • Influencer Marketing: is the newest digital marketing idea. An influencer is anyone famous and with a trusted social media following. Brands collaborate and pay them to promote their products for better sales and brand awareness, and marketing.


How essential is Digital Marketing in India? / Why is it so important?

So, Why we need Digital Marketing? or simply put, why digital marketing? 


Revenue of Google from 1st quarter 2008 to 1st quarter 2021 


Source: Statista


Annual revenue of Google from 2002 to 2020 

Source: Statista


The graph here shows Google’s annual as well as Quarterly Revenue. As you can see, Google never has a downward graph, even for a single year. 

It shows how people are adopting new technologies and going more online. According to Netcraft, there are 1,805,260,010 websites on the web. And 624.0 million internet users in India in January 2021. The whopping numbers are showing how digital media and marketing are increasing rapidly.


For Businesses

Businesses need digital Marketing more than ever. Businesses need proper pre-planned marketing and branding strategies to succeed constantly. Digital Marketing comes in handy here. 

Digital Marketing focuses on building a foundation for continued marketing growth. It focuses on key performance indicators, competitor and market analysis, and customer behavior. Thus, preparing a marketing and digital strategy for guaranteed business growth and success. 

Further, having a well-defined digital marketing strategy gives entrepreneurs immediate perks. It provides a certain degree of protection that they are spending resources wisely. A clear digital marketing strategy lets you stress-test your expectations against your actions. 

Businesses cherish these benefits using proper Digital Marketing strategies and best practices:

  • Better Business Growth
  • Higher Conversion Rate
  • Brand Establishing
  • Expanded Customer Reach
  • Surge in Sales
  • Better ROI


For individuals/ Working Professionals

With the rapid popularity of Digital Marketing, it is evident that more companies will choose to hire Digital Marketers. 

Companies want to expand online and maintain a constant presence on social media for better promotions and branding. Thus, freshers or experienced will have more job opportunities in the digital marketing field. 

Have a look at the various Job Positions available for a Digital Marketer:

  • Digital Marketing Head/ Strategist
  • Social Media Marketing Expert
  • Social Media Manager
  • Email-Marketing Expert
  • SEO Analyst
  • Adwords Experts
  • Content Marketing Manager


What is the Scope of Digital Marketing in India Post COVID?

COVID is something we never expected. But how it has changed each one of our lives upside down. From social distancing to quarantines, everything seemed locked behind the doors. Such a scenario compelled consumers to shift from traditional to digital and offline to online. 

Let us see how the pandemic health crisis changed consumer behavior and marketing approaches?

As businesses closed their doors to help the spread of Covid-19, retailers and shoppers had to shift to digital. Consequently, consumers resorted to online shopping. As a result, businesses like Groceries, household goods, pharmacies, and general merchandise went online and received overwhelming orders. As a result, digital sales surged by 18% in Q1 2020 compared to Q1 2019.

Further, with more exceeding people online, the consumption of internet data also surged. Earlier, 500MB to 1GB monthly data was enough for a consumer in 2016, while in 2020, an average user utilizes around 13.5GB of monthly 4G data. 

It raised even more with the mounting usage of OTT platforms like Netflix, Amazon Prime, and more. OTT became one of the fastest-growing markets in India and posted COVID as well. Video Calling and conferencing apps like Zoom, Google Meet also boosted during the pandemic. 

In a nutshell, people adopted digital lifestyles and trends. Thus, opening the gateways for innumerable opportunities in the digital field.


How good is a Career in Digital Marketing in India? 

Is digital marketing a promising career in India? People have this perception- there are fewer job opportunities in India, salaries are low. So businesses say -Why should we invest in India? There is barely any money. To break this perception- we have some fascinating facts:

  • According to Michael Page Salary guide, India witnesses an average salary surge in the Ecommerce and Internet sector for new hires in 2021.
  • 56% of businesses are planning to capitalize on digital opportunities. 
  • Hiring activities among internet-based businesses across India lean towards the positive for 2021 and beyond. 
  • Startup companies saw 2020 reexaminning their core businesses and focus on profitability.


Source: Payscale


An entry-level Digital Marketing Manager earns an average of ₹310,778 annually. While a Digital Marketing Manager with 1-4 years of experience earns ₹442,960. An experienced Digital Marketing Manager with 10-19 years of experience makes an average of up to ₹1,090,192

Businesses are relying more on digital. To have a leg ahead in this competitive market space, they have realized the importance of digital marketers and managers. As they guide and lead them in a vast ocean of the digital world. Thus, creating new job opportunities for freshers and experienced as well. 


Types of Digital Marketing Courses


Institutes provide specialized courses on the major categories and roles under Digital Marketing. They are:

· SEO (Search Engine Optimization)

· SMM (Social Media Marketing) 

· Content Marketing

· Paid Advertising or PPC

· Email Marketing

· Affiliate Marketing

· Marketing Automation

Individuals can take up different Digital marketing courses such as 

· Certificate course in Digital Marketing

· Diploma in Digital Marketing

· UG Courses in Digital Marketing

· MBA in Digital Marketing.


Have a look at the top providers of digital
marketing training:



Courses Offered

Courses Type


Certifications Offered

Digital Scholar

3 months digital marketing course


Rs. 39,500 (Inclusive of GST)

Course Completed Certificate

Digita Vidya

CDMM + 8 other specific certification courses

Online, Offline (Corporate)

Rs. 11, 900 to 49,900 + GST

Digital Vidya and Vskills will
jointly offer CDMM


Digital Marketing Certification course

Online & offline

Rs 24,000 to 36,500 + GST

Certificate of Excellence in
collaboration with “Microsoft IT Academy Program”


Digital Marketing Certified Associate


Rs. 12,999 to 20,999



PG Certification in Digital Marketing & Communication


Rs. 75,000 + GST

Post Graduate Certification in
Digital Marketing & Communication from MICA and UpGrad


Advanced digital marketing

Online & Offline

Rs 56,450 + GST



For more detailed information on various digital marketing


Top 12 Digital Marketing Institutes in India 2022-23

Because of the vastness of digital marketing, there is greater demand and higher pay for digital marketers. Therefore, we have listed some of the top institutes offering MBA in Digital Marketing and other certificate courses.

1. Henry Harvin Institute – Digital Marketing Institute in India

2. NIIT Digital Marketing – Digital Marketing Institute in India

3. AIMA – Digital Marketing Institute in India

4. Internet Marketing School – Digital Marketing Institute in India

5. IIDE – Indian Institute of Digital Education, Mumbai, Maharashtra

6. IIKM, Business School, Chennai

7. RVS Institute of Management Studies and Research, Coimbatore, Tamil Nadu

8. Centurion University of Technology, Bhubaneswar

9. RIMT University, Punjab

10. JK Lakshmipat University, Jaipur, Rajasthan

11. Xavier Institute of Management and Research, Mumbai

12. Rayat Bahra University



Top Free Online Digital Marketing Courses 2022-23


Don’t want to spend vast sums of money on an MBA? Learn basics and even advance digital marketing through plenty of free courses and resources available on the web. Internet giants like Google and Microsoft generally run online courses. However, top international universities also run their free online courses. Have a look at the top free Online Digital Marketing Courses you can take up in 2021. 

But before that, it’s essential to understand who can take up these free courses? 

Who should take free digital marketing courses? 

Free digital marketing courses are available to anyone. Yet if you are planning to pursue these courses, you must have basic computer knowledge and a keen interest to learn and pursue a career in the same. 

However, there are no pre-requisites for enrollment in a free online digital marketing course. Some individuals and professionals may take these courses to add new skills to their CV, making it more promising. Or, students may learn these free courses to get aware of the new concepts or maybe run their blog or website.



List of Top Online Digital Marketing Courses Free 2021 

  • Fundamentals of Digital Marketing by Google
  • Inbound Marketing Free Certification Course by HubSpot Academy
  • Free Diploma in E-Business by Alison
  • Become an Online Marketing Manager by Linkedin Learning
  • Digital Marketing Strategy by University of Edinburgh
  • Digital Media and Marketing Strategies by Coursera (University of Illinois)
  • Digital Marketing Strategy by Learn@Forbes
  • Learn Digital Marketing in no Time by SkillShare
  • Internet Marketing for Smart People by CopyBlogger
  • The Beginners Guide to Online Marketing by Quicksprout University

For more details


Is it worth taking Free Digital Marketing Courses?


Marketing and Advertising trends are shifting from traditional to digital. Old billboards and flyers and mouth-publicity are taking the forms of social media ad campaigns, email marketing, and influencer marketing. 

Businesses are wearing digital wings to reach the success clouds. So, it is worth learning the skills to board the digital success flight. 

It is always better to add some new skills for speedy growth in the career. And since the courses come directly from the global experts, they are more than worth it, especially if they are free.


Steps to Start a Career in Digital Marketing


Step 1: Learn Digital Marketing

The first step to start a career in any field is learning and gaining knowledge of the area. To begin with, you can take up either a diploma, certificate, or a graduate course after the 12th. However, school-going students can also learn digital marketing through certificate courses. 

You need to have basic computer knowledge, a creative attitude, and marketing skills to pursue a career. 

Step 2: Take up some internships

To better understand Digital Marketing, you need real-life industry experience. To gain practical experience, you can opt for some internships to improve your learning. Both paid and unpaid internships are there based on individual skills. Moreover, you can also take up work from home internships. 

Step 3: Build an Online Presence

The next step is to implement your knowledge in building an online presence. The best way is by creating a website. 

Implement the strategies and techniques that you learned on your website. 

Step 3: Acquire SEO expertise

SEO (Search Engine Optimization) is an inevitable part of digital marketing. Get your ideas clear on SEO; apply SEO best practices to make your website SEO-friendly. An SEO-friendly website gets higher rankings on Google. 

Step 4: Google Ads Knowledge

To get immediate traffic to your website, you can start with Google Ads. To gain expertise in Google Ads, you can pursue a google ads certification course online to become a certified Google Ads expert.

Step 5: Social Media Expertise

Another primary expertise of a digital media manager is specialization in managing social handles. Do social media marketing for all platforms, including Facebook, Instagram, Linked In, Twitter. 

Step 6: Learn Analytics 

To keep track of all your digital marketing activities and practices, you must learn Analytics. By analyzing competitor and marketing data, you get an idea of the loopholes and strengths of your digital marketing techniques. It makes room for improvement.

Step 7: Learn Digital Marketing Tools

Digital Marketing involves the use of various tools and software to make your work easier. The tools are both paid and free. During your internship or course, learn how to use these marketing tools properly. 

Step8: Start as a Freelancer

Once you finish your course and have some hands-on experience on your website, you can start working as a freelance digital marketer. Freelancing is for beginners to gain work experience while earning handsome money as well. 


To start, you can make your freelancer profile on various Freelancing websites like:








You can describe your 


Internships, and 

Personal website experience in your Freelance Digital Marketing profile.


Digital Marketing Salary Trends 2022

Professionals with digital skills are commanding higher salaries. A report by Burning Glass Technologies shows job roles requiring digital skills receive 29% more pay than those that do not. 

Undoubtedly, the future scope in digital marketing in India looks insuring.

Let’s look at the hottest digital marketing jobs showing positive salary trends in 2021 and the coming years as well.

Annual Average Salary
of Digital Marketing Job Roles


Job Role




 SEO Expert



₹4, 69,000

Social Media Manager




Content Strategist








Digital Marketing


£ 32,930


  SEM/PPC Expert


£ 29,930




Latest Digital Marketing Trends

Marketing Trends change rapidly and drastically. While you are brainstorming a new marketing campaign or strategy, new technology is released in the blink of your eye. And any new release changes the whole game. 

New marketing trends keep coming up to improve your marketing, promotions, and customer outreach. But, is it enough to keep up with the changes. I guess not. You need to be a step ahead to survive and succeed. Thus, we discuss some of the hottest and the latest Digital Marketing trends of 2022.


Why use Marketing Trends?

Not a single strategy or plan works everywhere, changing and forwarding technology trends and customer behaviors and demands. As a result, companies must update marketing strategies to be in the league.


How do Marketing Trends benefit businesses?

  • Keep up with the changing shopping behaviors of consumers.
  • Update marketing strategies according to the latest trends
  • Research new products and Services
  • Keep track of competitors.
  • Stay relevant and updated. 


New Digital Marketing Trends 2022


1. Inbound Marketing

2. Influencer Marketing

3. Browser Push Notifications

4. AI Growth in Marketing

5. Programmatic Advertising

6. Google Ads Smart Bidding

7. Augmented Reality in Marketing

8. Integration of Voice Search

9. Use of Chatbots

10. Automated Email Marketing

11. Video Marketing

12. Instagram Reels

13. Shoppable Posts

14. Interactive Content

15. Geofencing (Location-based Marketing)

16. Hyper-local SEO

17. Social Media Stories

18. Progressive Web Apps

19. Omnichannel Marketing

20. Vernacular SEO



What is the Future of Digital Marketing?

Do you think Walmart would pay 15 or 17 billion dollars for Flipkart if there weren’t any money in India? Do you think Airbnb would be making investments there? Do you think Microsoft and Amazon, and Adobe would be investing billions of dollars? No, it means there is an excellent potential for growth and huge returns on investments in India.

The digital advertising industry witnessed a growth of 15% in 2020, an expansion of 20% in 2021. It is expected to grow with a CAGR of 22.47% by 2022. 

The largest share of spends on digital media involves:

Social media 29% Rs. 4,596 crore (the most significant share)

Online video 28% Rs. 4,366 crore

Paid search 24% Rs. 3,725 crore

So, with the figures, it is evident that the future of Digital Marketing in India is golden. 

Moreover, Government’s “Digital India” initiative helped in the massive digital transformation. PM Narendra Modi launched the program with a vision of transforming India into a digitally empowered economy. The program opened up a lot of opportunities and employment programs. 




Marketing never stops. What worked before may not work today or in the future. So, the best approach is to test, learn, and improve continually. The Digital Marketing field involves constant learning and improvements for success in the long run. The future scope of Digital Marketing in India is bright and inventive. Try one thing at a time, gain expertise, and then move ahead. Businesses and individuals can both make loads of money in a profitable digital marketing niche.


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