how to reduce the bounce rate for your website?
Is a high bounce rate bad for SEO?
The answer is yes. Bounce rate is bad for SEO.
Here in this blog, we discuss about bounce rate and how to reduce it for your website SEO.
Most of all know what is bounce rate. But for those who are don’t know bounce rate, bounce rate is an analytics term used in SEO. The simple meaning of bounce rate is a single page having a non-interaction visit. When a visitor comes from organically or from the paid campaign, they visit one page and leave. There is no interaction. This is called a bounce rate.
Google not use bounce rate in SEO. It is not a signal of ranking for Google. But we all know that there are lots of proofs that Google uses some sort of signal of engagement for SEO which is we can’t access them.
Google uses bounce rate as a proxy signal for engagement. Here we are trying to measure how your visitors engage with your website, how satisfied your visitors with your website. This may help in your website SEO.
Reduce bounce rate is not improving Google rankings. But reduce the bounce rate means, satisfied your visitors.
Our goal is not to reduce the bounce rate. It is just a number. It doesn’t affect. Our goal is to increase the engagement and satisfaction of your visitors with your website.
Let’s deep dive into 7 proven steps to reduce bounce rate.
Increase intent satisfaction
Increased intent satisfaction is the easiest way to reduce your website bounce rate. Are you satisfying your visitors with intent when they land on your website?
But what’s that mean?
Let me give you an example, suppose a visitor come to your website for “Adidas shoes”. You are ranking for that keyword. But you don’t know how to satisfy your visitors. You don’t know the intent of your website. Do they look for “Adidas shoes” pictures? Do they want to read reviews? Does they want to compare with another website? Are they want to buy? The intent of visitors has any one of them. The more satisfied your visitors with better intent the more your visitor engage with your website and reduce bounce rate.
Link with related content
Link with related content helps you to reduce bounce rate. But what’s that mean?
Let me give you an example, suppose you write lots of content on social media. If someone lands on our page, you can link them to other related resources about social media.
These related articles are in form of small widgets at the end of the articles. You need to place those content higher, so your visitors can see those articles, click on them and engage.
If your visitor clicks and explores other pages, that means they are satisfied with intent and it will help to reduce bounce rate. Therefore, you need to find those related articles and link them with each other.
Deep competitive analysis
You need to do a deep competitive analysis. You need to search and see the whose ranking for those terms. Look at all of that working results and find what’s working and try to satisfy that intent.
Always remember to try to offer the same type of content as top 10 ranking content. So it will be easy to rank on Google and reduce bounce rate.
Give proper answer to the questions
The main thing you need to do is give an answer to the question more deeply. It’s true that long-form content performs better in SERP. You need to give a complete answer to the question so it makes a good impact on visitors. Complete answering the question is better to give deepen satisfaction.
Using inverted pyramid style writing in the content
You need to use inverted pyramid style writing in your content. If you want to engage your visitors with your content, you need to hook them early and draw their attention to your content. It starts with a lead. You need to start your content with a quick answer. If you want to grab them with your content, you can promise them and take them into the details.
It is possible due to creating engaging content. Write clear and clean content that looks great and works well.
Add media to reduce bounce rate
Adding images, videos and other media can help you to make higher engagement.
Create your content with mixed formats like text, images, videos, etc. If you have a video in your content, an average user will watch that video and stay on the page for 9 to 10 min. That is good for you.
It’s true that content with text, images, videos, and other media work well.
Make your site search simple to reduce bounce rate
Suppose, if you provide an easier search solution than google your visitor search your website instead of going back to google and search for your website. It will help you to reduce the bounce rate. It will have increased the engagement of your website visitors.
So you need to make your website search very simple. Don’t make your visitors search your website on google. Let your visitor search your website.
Increase website page speed to reduce bounce rate
If you want to make your visitors happy and reduce the bounce rate? You must need to increase your website page speed. Improving your website page speed may help you in SEO.
If you make your site faster, the bounce rate automatically goes down. But why? People want to simply access your content. They don’t like to wait for loading your page. Suppose, you are in the subway or on a phone call and you are searching for content that you need but it takes the load, then what you do? You quickly leave that site and go to another website.
That’s exactly what your visitors do. They don’t want to wait for loading the content, images, etc.
It almost increases your website bounce rate. Page speed also Google ranking factor.
Increasing page speed will improve visitor’s satisfaction and engagement.
Use smart CTAs to reduce bounce rate
This is what we are trying to get people to do. You are trying to get your visitors to click on your CTAs to buy your product or download content or whatever.
If you want to improve your CTAs, you need to include the ranking keyword into CTAs. Go to google search console, find that pages are ranking, take those ranking keywords and insert them in your CTAs.
For example, if your page is about the EBook store, you can have two CTAs like “Add to cart” or “Give my EBook”.
“Give my EBook” is more powerful than “Add to cart”. Considering your ranking keyword in your CTAs helps you to improve engagement and reduce bounce rate.
Reducing dead click and rage click
What are the rage and dead click? Rage clicks as simple as when people click on something that they think is a button or link and it doesn’t work.
Maybe it’s an image look like a button. Every website has this. You can find this using heat tracking software. A heat tracking software will find and show you these dead and rage clicks.
You need to fix these clicks so people are click on the element which are actually worked. It also will give you insights into how to reduce it and the bounce rate definitely reduce.
SEE MORE: Best SEO tools for 2021
You can implement these tips in your strategies. It will surely help you to reduce the bounce rate of your website. You can reduce the bounce rate on your own or you can hire a Professional Digital Marketing Expert.